What are the two most important factors when selling a home?
Sellers Answers

Price and condition are the two most important factors in selling a home, even in a down market. The first step is to price your home correctly. Use comparative sales information from your agent or pay for a professional appraiser (usually $200 to $300), to objectively evaluate your home's worth. Second, go through the house and repair any obvious cosmetic defects that may deter a buyer.

In a down market you may have to consider lowering your price and/or making a major repair, such as replacing the roof, in order to lure a buyer. Also, make sure your home is getting the exposure it deserves through open houses, broker caravans, advertising, good signage and a listing on the multiple listing service.